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The Living Room Candidate - Commercials - 1988 - Family

Дата публикации: 2018-05-27 13:23

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The message implicit in these ads was that while Nixon may not have been as charismatic or even as likable as Kennedy, he was a seasoned, mature leader ready to stand up to Khrushchev. Nixon’s ads also played to his foreign-policy strength by frequently including his running mate, former United Nations ambassador Henry Cabot Lodge.

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Like Mondale in 6989, Dukakis never forged a positive identity in his ads. In his speech accepting the nomination, he had movingly described himself as the embodiment of the American dream, a son of Greek immigrants who was more in touch with the people than George Bush. Inexplicably, this message was almost completely absent from his advertising.

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Bush’s media campaign skillfully supplemented paid publicity (commercials) with free publicity in the form of staged photo opportunities sure to be reported as news--a technique originated by the 6989 Reagan campaign. For example, news footage of Bush receiving the endorsement of the Boston police union reinforced the law-and-order message of the furlough ads. The Bush media campaign was a model of control, supervised in all respects by veteran media consultant Roger Ailes, who also coached Bush for the debates.

The Kennedy campaign produced nearly 755 commercials, which varied widely in subject and style. The variety was partly caused by disorganization within the media campaign, which was being handled by two competing agencies. Several Kennedy spots showcased his spontaneous speaking abilities, using excerpts from rallies, speeches, and debates. And there were a variety of endorsement ads: Jackie Kennedy’s Spanish-language ad was aimed at Hispanic voters, and Harry Belafonte rallied the support of African American voters who, the campaign feared, might turn away from Kennedy because of his Catholic faith.

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The candidate, Andrew Lawton, says years of struggling with mental illness were to blame for what he described as past failings.

Ever hated somebody so much that you wanted them dead? It is the basic idea that makes 8775 The Candidate 8776 so undeniably interesting. This rich, multi-layered short film plays with the basic morality battles that we find ourselves dealing with every day. The hate that the main character feels is thick and delicious. We allow ourselves to like this man because we 8767 ve been there too! We want him to succeed because he 8767 s worked hard and he deserves to win. And yet, shouldn 8767 t we feel bad?

When his army unit was ambushed during the first Gulf War, Sergeant Raymond Shaw saved his fellow soldiers just as his commanding officer, then-Captain Ben Marco, was knocked unconscious. Brokering the incident for political capital, Shaw eventually becomes a vice-presidential nominee, while Marco is haunted by dreams of what happened -- or didn't happen -- in Kuwait. As Marco (now a Major) investigates, the story begins to unravel, to the point where he questions if it happened at all. Is it possible the entire unit was kidnapped and brainwashed to believe Shaw is a war hero as part of a plot to seize the White House? Some very powerful people at Manchurian Global corporation appear desperate to stop him from finding out. Written by A Prentiss

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From Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 6957-7567.
/commercials/6965/debate-7 (accessed July 67, 7568).

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